Window Shutters Case Study

Overview

The company is a leading provider of high-quality window shutters in the UK, offering an extensive selection of shutters, including full-height, tier-on-tier, tracked, and solid shutters. Committed to exceptional service, they provide expert consultation, precise installation, and customisation for any window size or shape. With a user-friendly website showcasing their products and services, they aim to elevate their digital presence through strategic SEO, solidifying their position as the go-to destination for premium window treatments in the UK market.

Challenges and Objectives:

Challenges
  • Limited visibility: Despite offering superior products, the client struggled to rank prominently in search engine results, hindering their ability to reach their target audience effectively.
  • Competitors: The window shutter market in the UK is competitive, requiring strategic SEO tactics to differentiate them from competitors.
  • Evolving search engine algorithms: Constant updates and changes in search engine algorithms posed a challenge for maintaining consistent visibility and relevance in search results, requiring agile and adaptable SEO tactics.
Objectives:
  • Enhance organic search visibility to position the company prominently in search engine results for relevant keywords and phrases, thereby increasing brand exposure and attracting qualified traffic to the website.
  • Improve website authority and credibility through our strategic link-building initiatives, establishing the client as a trusted resource in the window shutter industry.
  • Optimise user experience and on-site engagement to encourage visitors to explore the website, learn about their offerings, and ultimately convert into satisfied customers.
  • Stay abreast of industry trends and algorithm updates to ensure that they remain competitive and adaptable in the dynamic digital landscape, continuously refining and optimising their SEO strategies for optimal results.

Strategy Development:

  • Keyword Optimisation: Conducted in-depth keyword research to identify high-potential keywords and phrases relevant to shutter products and services. Targeted both informational and transactional keywords to capture users at various stages of the buying journey.
  • On-Page Optimisation: Optimise website content, meta tags, and headers to align with targeted keywords and improve overall relevance for search engines.
  • Local SEO Tactics: Implemented local SEO strategies, including optimising Google My Business profile, creating location-specific landing pages, and obtaining citations from relevant local directories.
  • Link Building Campaign: Executed a robust link-building campaign to acquire high-quality backlinks from reputable websites in the home improvement niches, enhancing the website's authority and trustworthiness.

Performance Metrics:

The performance of SEO efforts was evaluated through a range of key metrics. These included organic search traffic growth, measuring the increase in website visitors coming from search engines. Keyword ranking improvements were tracked to assess the website's visibility for targeted search terms. User engagement metrics, such as bounce rate and average session duration, provided insights into how effectively the website engaged visitors and encouraged them to explore further. Together, these performance metrics provided a comprehensive view of the success and impact of SEO initiatives.

Results and Outcomes

  • Substantial Increase in Organic Traffic: Through targeted SEO efforts, the results showed a significant surge in organic search traffic, resulting in higher visibility and exposure to potential customers.
  • Enhanced Keyword Rankings: The website achieved top rankings for key terms related to window shutters, driving qualified traffic, and increasing brand visibility in search engine results.
  • Improved User Engagement: Optimised website content and enhanced user experience led to increased engagement metrics, with visitors spending more time on the site and exploring multiple pages.
  • Boost in Conversions:The combination of improved visibility, relevant content, and user-friendly design contributed to a notable increase in leads and conversions, with more visitors converting into customers through online inquiries and consultation requests.
  • Established Authority: Through strategic link-building efforts and valuable content creation, we solidified their position as a trusted authority in the window shutter industry, garnering recognition and trust from both customers and search engines alike.

Displayed below are before-and-after comparisons showcasing notable achievements attained. To illustrate the enhanced ranking of keywords, we provide both the initial and current rankings for reference.

Initially, six keywords were ranking at NA; however, after applying an SEO strategy and off-page SEO techniques, now all the keywords are ranking in SERPs.