The company is a trusted family-run business with over 40 years of experience in waste disposal and environmental services. Based in Essex, they specialize in septic tank services, oil tank removal, drainage solutions, and general waste management for domestic and commercial clients. Their licensed team provides 24/7 emergency services and emphasizes compliance with environmental regulations, ensuring prompt and reliable solutions tailored to diverse waste disposal needs.
Before reaching out to us, the company had very low number of organic traffic, the website did not have a good crawling rate and most of the keywords were not ranking at that time. The company has well-established business that has good trust in audience. Our client was seeking a website that was both well-designed and visually attractive, while also targeting the right audience using strategic keywords and a strong backlink profile. They aimed to generate sustainable, long-term website traffic from reputable sources, prioritizing ethical SEO practices over quick-fix methods.
Upon receiving this project with ambitious objectives, we meticulously strategized our approach to comprehensively address the client's challenges and fulfill their goals. Our strategic plan encompassed a thorough website audit, extensive keyword and competitor research, detailed niche analysis, comprehensive On-Page optimization recommendations, rigorous implementation of On-Page enhancements, technical SEO enhancements, identification of internal linking opportunities, development of an Off-Page link-building roadmap, and other meticulously researched and executed initiatives.
After discussions with the client to align with their business goals and objectives, we finalized the key performance indicators (KPIs) to include keyword ranking, organic traffic growth. These KPIs were carefully chosen to ensure that our SEO strategy effectively drives targeted traffic and aligns with the client's overarching objectives and geographical focus.
A summary of the outcomes achieved through the SEO campaign, showcasing tangible improvements in the client's online presence and business performance. Below it is showing the before-and-after comparisons, highlighting specific achievements and milestones reached.
In order to demonstrate how the ranking of the keywords has improved, we are presenting both the initial rank and the most current update.
Initially, we have 8 keywords (Jan 2018). From September 2022 we have started with 20 keywords, in which 4 were NA ranking; however, after applying an SEO strategy and off-page SEO techniques, now all the 20 keywords are ranking in SERPs.
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