Event Furniture Hire Case Study

Overview

The client operates as a leading provider of outdoor event equipment rentals in the UK, catering to a diverse clientele nationwide. With extensive industry experience, they specialise in offering a wide range of equipment, including marquees, furniture, lighting, and accessories, to enhance various events such as weddings, corporate gatherings, festivals, and private parties. Committed to delivering exceptional service and ensuring memorable experiences, the client prioritises professionalism, quality, and customer satisfaction.

Challenges and Objectives:

When initially engaging with our services, the client faced several challenges in terms of their online presence. Despite their established reputation within the industry, their website struggled with low organic visibility, limited traffic, and underperforming keyword rankings. Recognising the importance of enhancing their digital footprint, the client sought to improve website visibility, attract more organic traffic, and achieve higher rankings for relevant search terms. Their primary objective was to broaden their reach, attract new customers, and increase bookings for their event equipment rental services.

Strategy Development:

To address the client's objectives effectively, we developed a tailored SEO strategy that encompassed various optimisation tactics and industry best practices. Our approach began with a comprehensive website audit to identify areas for improvement and optimisation opportunities. We conducted thorough keyword research to target relevant search terms with high commercial intent, aligning closely with the client's services and target audience. Leveraging insights from competitor analysis and market trends, we formulated a multifaceted strategy comprising on-page optimisation, technical SEO enhancements, content optimisation, and strategic link building.

Performance Metrics:

Working closely with the client, we have established key performance indicators (KPIs) to track the success of our SEO efforts and measure progress over time. These metrics included keyword rankings, organic traffic growth, conversion rates, and overall website visibility. By monitoring these metrics consistently, we aimed to demonstrate tangible results aligned with the client's business objectives and drive sustainable growth in their online presence.

Results and Outcomes

Through diligent implementation of our SEO strategy, the client experienced significant improvements in their online visibility and business performance. We successfully achieved higher rankings for targeted keywords, resulting in increased organic traffic to the website. Initially focusing on a select number of keywords, we expanded the scope of our strategy to encompass a broader range of relevant terms, leading to enhanced rankings across the board. By optimising website content, improving site structure, and securing high-quality backlinks, we facilitated greater exposure for the client's services, resulting in heightened inquiries and bookings.

Keyword Performance

  • Initial (Jan 2022): Targeting 20 keywords, with a limited number ranking on the first page of SERPs.
  • Current (May 2024): All 20 keywords are ranking on the first page of SERPs.
  • Notable Achievements:Improved rankings for competitive terms such as "Furniture Hire Cambridgeshire," "Wedding Furniture Hire Cambridgeshire," and "Wedding Chair Hire Essex," driving increased visibility and lead generation opportunities.
    Overall, our SEO campaign has enabled the client to establish a stronger digital presence, attract qualified leads, and achieve sustainable growth in their competitive industry landscape. Moving forward, we remain committed to optimising their online performance and maximising ROI from organic search channels.