Solar Panel and EV Charger installation Case Study

Overview

Wired and Wonderful Ltd. stands at the forefront of renewable energy, offering groundbreaking solar solutions. With a steadfast commitment to sustainability and technological advancement, they strive to reshape residential energy consumption, fostering a greener planet for generations to come. With years of expertise and a passion for innovation, they lead the way in harnessing the power of the sun to power homes and businesses across London. Their team of skilled professionals not only ensures seamless installation but also provides ongoing support and maintenance, ensuring optimal performance and maximum savings for their clients.

Challenges and Objectives:

Prior to partnering with us, the brand experienced a significant challenge with minimal organic traffic to their website, coupled with poor crawling rates and low keyword rankings. Despite their well-established reputation and audience trust, their online visibility was not reflective of their market position. Recognising the need for strategic planning, they sought to improve their online presence with a focus on a well-designed, visually appealing website crafted to target a relevant audience. The objective was clear: to attract sustainable, long-term website traffic through ethical SEO practices, emphasising quality over short-term gains.

Strategy Development:

To address these challenges and achieve desired objectives, we devised a comprehensive SEO strategy:

  • Keyword Research and Optimisation: We conducted in-depth keyword research to identify high-value keywords relevant to their products and target audience. These keywords were strategically integrated into website content, metadata, and product descriptions to improve organic search visibility.
  • Content Marketing: We invested in creating high-quality, informative, and engaging content optimised for search engines. This included blog posts, business listings, classified submissions, etc.
  • Technical SEO Enhancements: We implemented technical SEO optimisations to improve website performance, including site speed optimisation, mobile responsiveness, and schema markup implementation to enhance search engine crawlability and indexation.
  • Link Building and Outreach: We focused on building quality backlinks from authoritative websites in the home and lifestyle niche, thereby increasing domain authority and credibility.

Performance Metrics:

We diligently monitored the effectiveness of SEO endeavours through a range of performance metrics. These included assessing organic search rankings and visibility to measure the brand's presence on search engine results pages. Additionally, we tracked website traffic from organic, referral, and direct sources. Moreover, we closely monitored keyword rankings and click-through rates to optimise content strategy and enhance user engagement. Lastly, we evaluated the backlink profile and domain authority to ensure a strong online presence and credibility within its niche.

Results and Outcomes

The implementation of our SEO strategy showed significant results:

  • Improved Organic Search Visibility: They experienced a substantial increase in organic search rankings and visibility for targeted keywords, resulting in higher placement on search engine results pages (SERPs).
  • Increased Website Traffic: The optimisation efforts drove a notable increase in website traffic from organic search, leading to greater exposure of their products and offerings to potential customers.
  • Enhanced User Engagement: The creation of valuable, optimised content resonated with users, resulting in improved engagement metrics such as time on site, page views, and lower bounce rates, indicating a positive user experience and increased interest in the brand.
    Displayed below are before-and-after comparisons showcasing notable achievements attained. To illustrate the enhanced ranking of keywords, we provide both the initial and current rankings for reference.
    Initially, all the keywords were ranking at NA; however, after applying an SEO strategy and off-page SEO techniques, now all the keywords are ranking in SERPs.